Purple Brand
Request for proposal
Burn the midnight oil and build this masterpiece between shopping frenzies.
Project credits
Client
Palmer Schartz Agency
Services
Creative Design
Production
Project Mgt.
Budget
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Project Summary
We were asked to create a pop up shop inside Saks retail during overnight hours. The elements had to be reusable for later activation and the installation work couldn’t be done during operational hours. This created a narrow time frame for the install. Using smart technical design, we designed the elements out of lightweight and durable material, making it possible to carry pieces in one shot. We prioritized the question “How can we minimize the time to get the activation set up while never compromising quality?".