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Aperol
Request for proposal
Paint the desert Aperol orange at Coachella 2023 then pack up this Italian Piazza in prep for a multi-city tour.
Project credits
Client
We Are Swell
Services
Engineering
Project Mgt.
Fabrication
Budget
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Project Summary
Tractor Vision was tasked with re-creating an Italian Piazza that could not only withstand the elements of the desert, but survive re-installation at multiple locations for up to 4 years. This massive footprint was over $1M in scope for fabrication, and was designed, engineered, and built in just over three short months. From carpentry to metal work, to LED installation and multiple warehouses allowing each segment of the build to be fabricated simultaneously, the project management, technical design and logistics teams were able to meet the deadline of Coachella 2023 as the first installation and blow the socks off Aperol Spritz fans across the United States.
