Client

Brand New

Project Summary

This building takeover for Crown Royal transformed an empty space into an immersive branded environment, showcasing the brand’s premium identity. The interior centerpiece was a custom 9' x 9' bar with a striking gold mirror finish and purple gradient, enhanced by LED elements and neon signs. Designed for reuse, the modular bar reflected both luxury and practicality. Guests were greeted at a branded check-in desk, featuring cost-effective rental walls with vinyl branding, setting the tone for the event. The building’s exterior was blasted with eye catching graphics, and painted in organic gradients to seamlessly merge the two applications. Inside, a Photo Op with custom designed 4' tall berries props and 20" ice cube stools added interactive touch points, blending functionality with brand storytelling. Custom shelving with soft LED lighting for merchandise, along with strategically placed carpets and vinyl flooring, enhanced the overall premium feel. This takeover was a perfect blend of design and branding, done in house at Tractor Vision, creating a high-impact experience while maximizing long-term value through reusable, thoughtfully crafted elements. It brought Crown Royal’s identity to life in a memorable and immersive way for guests. Client: Brand New Photog Credit: Hayden Sahli