Tag: Coachella.

What's happending at Tractor Vision

Building wall flats is for the birds… bring on Custom DJ Booths!

With a founder who once rocked the bass in a punk rock band touring through Europe, it’s no wonder why live events and stages are a guilty pleasure of Tractor Vision.

A good show requires more than great sound – spatial planning is key to engaging audiences in any genre and the live music landscape is increasingly demanding integrations with the five senses. We’re thanking the construction gods and advancements in technology for LED lighting and infinity mirrors. And for being able to work with kick ass clients like @joekay to build custom DJ booths for @Soulection at #SoulChella!

Bigger, Bolder Art Installations stole the Coachella cake in 2019.

With bigger, bolder, more concentrated art installations becoming the trend, how do brand activations stand out amongst the clutter of Coachella? As the evolution of desert festivals continues to reach younger audiences and the mix of art and influencers remains a key ingredient, the focus on organic brand positioning and big bold statements is where it’s at.    

At this year’s desert mania, color blocking took the win at an exclusive influencer party, one of Tractor Vision’s installations in Coachella Valley this year. We’ve partnered with numerous brands at Coachella for the last 4 years, but this year’s PacSun exhibit made a grandiose statement on a private estate that stood out past the sea of dehydrated festies.

Experiential marketing is all about brand positioning and our clients ESE Lifestyle get it, offering this year’s desert dancers a very orange-iginal retreat from the rays – an impactful way to engrain in the culture of Coachella and provide an iconic, instagramable backdrop for this epic party’s star studded guest list.

We just wish we stuck around after the install!