With bigger, bolder, more concentrated art installations becoming the trend, how do brand activations stand out amongst the clutter of Coachella? As the evolution of desert festivals continues to reach younger audiences and the mix of art and influencers remains a key ingredient, the focus on organic brand positioning and big bold statements is where it’s at.
At this year’s desert mania, color blocking took the win at an exclusive influencer party, one of Tractor Vision’s installations in Coachella Valley this year. We’ve partnered with numerous brands at Coachella for the last 4 years, but this year’s PacSun exhibit made a grandiose statement on a private estate that stood out past the sea of dehydrated festies.
Experiential marketing is all about brand positioning and our clients ESE Lifestyle get it, offering this year’s desert dancers a very orange-iginal retreat from the rays – an impactful way to engrain in the culture of Coachella and provide an iconic, instagramable backdrop for this epic party’s star studded guest list.
We just wish we stuck around after the install!